BRASS Launches in Norway

BRASS ambassador Atle Lie McGrath has successfully launched BRASS in Norway

Last summer, BRASS took an exciting step internationally. Thanks to BRASS ambassador Atle Lie McGrath, we were able to launch BRASS in Norway. He and his team, including Rune Verpe Engeset, a prominent Norwegian expert in snow, ice, and avalanche hazards, translated and adapted the BRASS 101 class for Norway. A new sequence and Norwegian subtitles were also added to the film “Off Piste”.

One year after the launch, 850 active alpine skiers, coaches and parents in Norway have completed BRASS’ avalanche education program. Classes were held for the Norwegian Alpine Ski Team, Ski Clubs, Ski Academies, at a coaching seminar and at the U14 and U16 National Championships. Atle attended – and took part in – several of these classes himself.

“Prior to the launch of BRASS, alpine skiers in Norway did not receive any avalanche training. I am very proud to have changed that with BRASS. Together we save lives.” Says Atle Lie McGrath.

The launch of BRASS in Norway was made possible with the support from NVE/Varsom.no, Telenor, Helly Hansen, HEAD and the Norwegian Alpine Ski Team.

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The BRASS foundation is thrilled, but not surprised by the success of our partner, Atle Lie McGrath. At the World Championship giant slalom on Sunday, February 16, his silver medal was the result of two expertly executed runs. The field consisted of the best racers in the world, all vying for this highly respected medal. Atle has shown steady growth as a ski racer all season. As our partner, he has brought his composed persona and a clear passion for saving lives through BRASS. We are so proud of his performance both on and off the slopes! We continue to wish him success!